Disclaimer
Unbox Guide and its content are not affiliated with CrossFit, Inc in any way. Nor is it endorsed by CrossFit, Inc or any of its subsidiaries. CrossFit is a registered trademark of CrossFit, Inc.
Privacy Policy
We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high
priority for the management of Unbox Guide. The use of the Internet pages of Unbox Guide is possible without
any indication of personal data; however, if a data subject wants to use special enterprise services via our
website, processing of personal data could become necessary. If the processing of personal data is necessary and
there is no statutory basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject
shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the
country-specific data protection regulations applicable to Unbox Guide. By means of this data protection
declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the
personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection
declaration, of the rights to which they are entitled.
As the controller, Unbox Guide has implemented numerous technical and organizational measures to ensure the most
complete protection of personal data processed through this website. However, Internet-based data transmissions may
in principle have security gaps, so absolute protection may not be guaranteed.
1. Definitions
The data protection declaration of Unbox Guide is based on the terms used by the European legislator for the
adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and
understandable for the general public, as well as our customers and business partners. To ensure this, we would like
to first explain the terminology used.
In this data protection declaration, we use, inter alia, the following terms:
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a) Personal data
Personal data means any information relating to an identified or identifiable natural person (“data
subject”). An identifiable natural person is one who can be identified, directly or indirectly, in
particular by reference to an identifier such as a name, an identification number, location data, an online
identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic,
cultural or social identity of that natural person. -
b) Data subject
Data subject is any identified or identifiable natural person, whose personal data is processed by the
controller responsible for the processing. -
c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal
data, whether or not by automated means, such as collection, recording, organisation, structuring, storage,
adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or
otherwise making available, alignment or combination, restriction, erasure or destruction. -
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in
the future. -
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to
evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects
concerning that natural person’s performance at work, economic situation, health, personal preferences,
interests, reliability, behaviour, location or movements. -
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be
attributed to a specific data subject without the use of additional information, provided that such
additional information is kept separately and is subject to technical and organisational measures to ensure
that the personal data are not attributed to an identified or identifiable natural person. -
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority,
agency or other body which, alone or jointly with others, determines the purposes and means of the
processing of personal data; where the purposes and means of such processing are determined by Union or
Member State law, the controller or the specific criteria for its nomination may be provided for by Union or
Member State law. -
h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data
on behalf of the controller. -
i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data
are disclosed, whether a third party or not. However, public authorities which may receive personal data in
the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as
recipients; the processing of those data by those public authorities shall be in compliance with the
applicable data protection rules according to the purposes of the processing. -
j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject,
controller, processor and persons who, under the direct authority of the controller or processor, are
authorised to process personal data. -
k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data
subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to
the processing of personal data relating to him or her.
2. Name and Address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable
in Member states of the European Union and other provisions related to data protection is:
Unbox Guide
Email: mail@unboxguide.com
Webite: www.unboxguide.com
3. Cookies
The Internet pages of Unbox Guide use cookies. Cookies are text files that are stored in a computer system via an
Internet browser.
Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique
identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned
to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to
differentiate the individual browser of the dats subject from other Internet browsers that contain other cookies. A
specific Internet browser can be recognized and identified using the unique cookie ID.
Through the use of cookies, Unbox Guide can provide the users of this website with more user-friendly services
that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow
us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier
for users to utilize our website. The website user that uses cookies, e.g. does not have to enter access data each
time the website is accessed, because this is taken over by the website, and the cookie is thus stored on the user’s
computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the
articles that a customer has placed in the virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding
setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set
cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all
popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not
all functions of our website may be entirely usable.
4. Collection of general data and information
The website of Unbox Guide collects a series of general data and information when a data subject or automated
system calls up the website. This general data and information are stored in the server log files. Collected may be
(1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from
which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of
access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the
accessing system, and (8) any other similar data and information that may be used in the event of attacks on our
information technology systems.
When using these general data and information, Unbox Guide does not draw any conclusions about the data subject.
Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of
our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems
and website technology, and (4) provide law enforcement authorities with the information necessary for criminal
prosecution in case of a cyber-attack. Therefore, Unbox Guide analyzes anonymously collected data and information
statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an
optimal level of protection for the personal data we process. The anonymous data of the server log files are stored
separately from all personal data provided by a data subject.
5. Registration on our website
The data subject has the possibility to register on the website of the controller with the indication of personal
data. Which personal data are transmitted to the controller is determined by the respective input mask used for the
registration. The personal data entered by the data subject are collected and stored exclusively for internal use by
the controller, and for his own purposes. The controller may request transfer to one or more processors (e.g. a
parcel service) that also uses personal data for an internal purpose which is attributable to the controller.
By registering on the website of the controller, the IP address—assigned by the Internet service provider (ISP) and
used by the data subject—date, and time of the registration are also stored. The storage of this data takes place
against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make
it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the
controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data,
or if the transfer serves the aim of criminal prosecution.
The registration of the data subject, with the voluntary indication of personal data, is intended to enable the
controller to offer the data subject contents or services that may only be offered to registered users due to the
nature of the matter in question. Registered persons are free to change the personal data specified during the
registration at any time, or to have them completely deleted from the data stock of the controller.
The data controller shall, at any time, provide information upon request to each data subject as to what personal
data are stored about the data subject. In addition, the data controller shall correct or erase personal data at the
request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of
the controller’s employees are available to the data subject in this respect as contact persons.
6. Contact possibility via the website
The website of Unbox Guide contains information that enables a quick electronic contact to our enterprise, as well
as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail
address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted
by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject
to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer
of this personal data to third parties.
7. Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data subject only for the period necessary to
achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws
or regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another
competent legislator expires, the personal data are routinely blocked or erased in accordance with legal
requirements.
8. Rights of the data subject
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a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller the
confirmation as to whether or not personal data concerning him or her are being processed. If a data subject
wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of
the controller. -
b) Right of access
Each data subject shall have the right granted by the European legislator to obtain from the controller free
information about his or her personal data stored at any time and a copy of this information. Furthermore,
the European directives and regulations grant the data subject access to the following information:- the purposes of the processing;
- the categories of personal data concerned;
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in
particular recipients in third countries or international organisations; - where possible, the envisaged period for which the personal data will be stored, or, if not possible,
the criteria used to determine that period; - the existence of the right to request from the controller rectification or erasure of personal data, or
restriction of processing of personal data concerning the data subject, or to object to such processing; - the existence of the right to lodge a complaint with a supervisory authority;
- where the personal data are not collected from the data subject, any available information as to their
source; - the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of
the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the
significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject shall have a right to obtain information as to whether personal data are
transferred to a third country or to an international organisation. Where this is the case, the data subject
shall have the right to be informed of the appropriate safeguards relating to the transfer.If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any
employee of the controller. -
c) Right to rectification
Each data subject shall have the right granted by the European legislator to obtain from the controller
without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account
the purposes of the processing, the data subject shall have the right to have incomplete personal data
completed, including by means of providing a supplementary statement.If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any
employee of the controller. -
d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the
erasure of personal data concerning him or her without undue delay, and the controller shall have the
obligation to erase personal data without undue delay where one of the following grounds applies, as long as
the processing is not necessary:- The personal data are no longer necessary in relation to the purposes for which they were collected or
otherwise processed. - The data subject withdraws consent to which the processing is based according to point (a) of Article
6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for
the processing. - The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no
overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant
to Article 21(2) of the GDPR. - The personal data have been unlawfully processed.
- The personal data must be erased for compliance with a legal obligation in Union or Member State law to
which the controller is subject. - The personal data have been collected in relation to the offer of information society services referred
to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal
data stored by Unbox Guide, he or she may, at any time, contact any employee of the controller. An
employee of Unbox Guide shall promptly ensure that the erasure request is complied with immediately.Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the
personal data, the controller, taking account of available technology and the cost of implementation, shall
take reasonable steps, including technical measures, to inform other controllers processing the personal
data that the data subject has requested erasure by such controllers of any links to, or copy or replication
of, those personal data, as far as processing is not required. An employees of Unbox Guide will arrange
the necessary measures in individual cases. - The personal data are no longer necessary in relation to the purposes for which they were collected or
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e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller
restriction of processing where one of the following applies:- The accuracy of the personal data is contested by the data subject, for a period enabling the controller
to verify the accuracy of the personal data. - The processing is unlawful and the data subject opposes the erasure of the personal data and requests
instead the restriction of their use instead. - The controller no longer needs the personal data for the purposes of the processing, but they are
required by the data subject for the establishment, exercise or defence of legal claims. - The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the
verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the
processing of personal data stored by Unbox Guide, he or she may at any time contact any employee of the
controller. The employee of Unbox Guide will arrange the restriction of the processing. - The accuracy of the personal data is contested by the data subject, for a period enabling the controller
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f) Right to data portability
Each data subject shall have the right granted by the European legislator, to receive the personal data
concerning him or her, which was provided to a controller, in a structured, commonly used and
machine-readable format. He or she shall have the right to transmit those data to another controller without
hindrance from the controller to which the personal data have been provided, as long as the processing is
based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR,
or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by
automated means, as long as the processing is not necessary for the performance of a task carried out in the
public interest or in the exercise of official authority vested in the controller.Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the
data subject shall have the right to have personal data transmitted directly from one controller to another,
where technically feasible and when doing so does not adversely affect the rights and freedoms of
others.In order to assert the right to data portability, the data subject may at any time contact any employee of
Unbox Guide. -
g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds relating to
his or her particular situation, at any time, to processing of personal data concerning him or her, which is
based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these
provisions.Unbox Guide shall no longer process the personal data in the event of the objection, unless we can
demonstrate compelling legitimate grounds for the processing which override the interests, rights and
freedoms of the data subject, or for the establishment, exercise or defence of legal claims.If Unbox Guide processes personal data for direct marketing purposes, the data subject shall have the
right to object at any time to processing of personal data concerning him or her for such marketing. This
applies to profiling to the extent that it is related to such direct marketing. If the data subject objects
to Unbox Guide to the processing for direct marketing purposes, Unbox Guide will no longer process the
personal data for these purposes.In addition, the data subject has the right, on grounds relating to his or her particular situation, to
object to processing of personal data concerning him or her by Unbox Guide for scientific or historical
research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing
is necessary for the performance of a task carried out for reasons of public interest.In order to exercise the right to object, the data subject may contact any employee of Unbox Guide. In
addition, the data subject is free in the context of the use of information society services, and
notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical
specifications. -
h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision
based solely on automated processing, including profiling, which produces legal effects concerning him or
her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for
entering into, or the performance of, a contract between the data subject and a data controller, or (2) is
not authorised by Union or Member State law to which the controller is subject and which also lays down
suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is
not based on the data subject’s explicit consent.If the decision (1) is necessary for entering into, or the performance of, a contract between the data
subject and a data controller, or (2) it is based on the data subject’s explicit consent, Unbox Guide
shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate
interests, at least the right to obtain human intervention on the part of the controller, to express his or
her point of view and contest the decision.If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she
may, at any time, contact any employee of Unbox Guide. -
i) Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw his or her consent to
processing of his or her personal data at any time.f the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact
any employee of Unbox Guide.
9. Data protection provisions about the application and use of Facebook
On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social
network.
A social network is a place for social meetings on the Internet, an online community, which usually allows users to
communicate with each other and interact in a virtual space. A social network may serve as a platform for the
exchange of opinions and experiences, or enable the Internet community to provide personal or business-related
information. Facebook allows social network users to include the creation of private profiles, upload photos, and
network through friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person
lives outside of the United States or Canada, the controller is the Facebook Ireland Ltd., 4 Grand Canal Square,
Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this Internet website, which is operated by the controller and
into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology
system of the data subject is automatically prompted to download display of the corresponding Facebook component
from Facebook through the Facebook component. An overview of all the Facebook Plug-ins may be accessed under
https://developers.facebook.com/docs/plugins/. During the course of this technical procedure, Facebook is made aware
of what specific sub-site of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by
the data subject—and for the entire duration of their stay on our Internet site—which specific sub-site of our
Internet page was visited by the data subject. This information is collected through the Facebook component and
associated with the respective Facebook account of the data subject. If the data subject clicks on one of the
Facebook buttons integrated into our website, e.g. the “Like” button, or if the data subject submits a comment, then
Facebook matches this information with the personal Facebook user account of the data subject and stores the
personal data.
Facebook always receives, through the Facebook component, information about a visit to our website by the data
subject, whenever the data subject is logged in at the same time on Facebook during the time of the call-up to our
website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a
transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by
logging off from their Facebook account before a call-up to our website is made.
The data protection guideline published by Facebook, which is available at https://facebook.com/about/privacy/,
provides information about the collection, processing and use of personal data by Facebook. In addition, it is
explained there what setting options Facebook offers to protect the privacy of the data subject. In addition,
different configuration options are made available to allow the elimination of data transmission to Facebook. These
applications may be used by the data subject to eliminate a data transmission to Facebook.
10. Data protection provisions about the application and use of Google AdSense
On this website, the controller has integrated Google AdSense. Google AdSense is an online service which allows the
placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements
displayed on third-party sites to match with the content of the respective third-party site. Google AdSense allows
an interest-based targeting of the Internet user, which is implemented by means of generating individual user
profiles.
The operating company of Google’s AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA
94043-1351, United States.
The purpose of Google’s AdSense component is the integration of advertisements on our website. Google AdSense places
a cookie on the information technology system of the data subject. The definition of cookies is explained above.
With the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one
of the individual pages of this Internet site, which is operated by the controller and into which a Google AdSense
component is integrated, the Internet browser on the information technology system of the data subject will
automatically submit data through the Google AdSense component for the purpose of online advertising and the
settlement of commissions to Alphabet Inc. During the course of this technical procedure, the enterprise Alphabet
Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., inter
alia, to understand the origin of visitors and clicks and subsequently create commission settlements.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a
corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an
adjustment to the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information
technology system of the data subject. Additionally, cookies already in use by Alphabet Inc. may be deleted at any
time via a web browser or other software programs.
Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is
embedded in web pages to enable a log file recording and a log file analysis through which a statistical analysis
may be performed. Based on the embedded tracking pixels, Alphabet Inc. is able to determine if and when a website
was opened by a data subject, and which links were clicked on by the data subject. Tracking pixels serve, inter
alia, to analyze the flow of visitors on a website.
Through Google AdSense, personal data and information—which also includes the IP address, and is necessary for the
collection and accounting of the displayed advertisements—is transmitted to Alphabet Inc. in the United States of
America. These personal data will be stored and processed in the United States of America. The Alphabet Inc. may
disclose the collected personal data through this technical procedure to third parties.
Google AdSense is further explained under the following link https://www.google.com/intl/en/adsense/start/.
11. Data protection provisions about the application and use of Google Analytics (with anonymization function)
On this website, the controller has integrated the component of Google Analytics (with the anonymizer function).
Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about
the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which
a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a
sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a
cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351,
United States.
For the web analytics through Google Analytics the controller uses the application “_gat. _anonymizeIp”. By means of
this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised
when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement
on the European Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected
data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the
activities on our websites, and to provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies
is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each
call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a
Google Analytics component was integrated, the Internet browser on the information technology system of the data
subject will automatically submit data through the Google Analytics component for the purpose of online advertising
and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google
gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter
alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which the access was
made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such
personal data, including the IP address of the Internet access used by the data subject, will be transmitted to
Google in the United States of America. These personal data are stored by Google in the United States of America.
Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a
corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an
adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information
technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any
time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google
Analytics, which is related to the use of this website, as well as the processing of this data by Google and the
chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a
JavaScript, that any data and information about the visits of Internet pages may not be transmitted to Google
Analytics. The installation of the browser add-ons is considered an objection by Google. If the information
technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must
reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject
or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the
reinstallation or reactivation of the browser add-ons.
Further information and the applicable data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google
Analytics is further explained under the following Link https://www.google.com/analytics/.
12. Data protection provisions about the application and use of Google-AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising
that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google
AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google’s search results
only then displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the
Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into
account the previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED
STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the
websites of third parties and in the search engine results of the search engine Google and an insertion of
third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology
system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses
its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the
conversion cookie is used to check whether certain sub-pages, e.g, the shopping cart from an online shop system,
were called up on our website. Through the conversion cookie, both Google and the controller can understand whether
a person who reached an AdWords ad on our website generated sales, that is, executed or canceled a sale of
goods.
The data and information collected through the use of the conversion cookie is used by Google to create visit
statistics for our website. These visit statistics are used in order to determine the total number of users who have
been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords
ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that
could identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. Each time we
visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject,
is transmitted to Google in the United States of America. These personal data are stored by Google in the United
States of America. Google may pass these personal data collected through the technical procedure to third
parties.
The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a
corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting
of the Internet browser used would also prevent Google from placing a conversion cookie on the information
technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via
the Internet browser or other software programs.
The data subject has a possibility of objecting to the interest based advertisement of Google. Therefore, the data
subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired
settings.
Further information and the applicable data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
13. Data protection provisions about the application and use of Instagram
On this website, the controller has integrated components of the service Instagram. Instagram is a service that may
be qualified as an audiovisual platform, which allows users to share photos and videos, as well as disseminate such
data in other social networks.
The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor,
Menlo Park, CA, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on
which an Instagram component (Insta button) was integrated, the Internet browser on the information technology
system of the data subject is automatically prompted to the download of a display of the corresponding Instagram
component of Instagram. During the course of this technical procedure, Instagram becomes aware of what specific
sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to our website
by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our
Internet page was visited by the data subject. This information is collected through the Instagram component and is
associated with the respective Instagram account of the data subject. If the data subject clicks on one of the
Instagram buttons integrated on our website, then Instagram matches this information with the personal Instagram
user account of the data subject and stores the personal data.
Instagram receives information via the Instagram component that the data subject has visited our website provided
that the data subject is logged in at Instagram at the time of the call to our website. This occurs regardless of
whether the person clicks on the Instagram button or not. If such a transmission of information to Instagram is not
desirable for the data subject, then he or she can prevent this by logging off from their Instagram account before a
call-up to our website is made.
Further information and the applicable data protection provisions of Instagram may be retrieved under
https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
14. Data protection provisions about the application and use of Jetpack for WordPress
On this website, the controller has integrated Jetpack. Jetpack is a WordPress plug-in, which provides additional
features to the operator of a website based on WordPress. Jetpack allows the Internet site operator, inter alia, an
overview of the visitors of the site. By displaying related posts and publications, or the ability to share content
on the page, it is also possible to increase visitor numbers. In addition, security features are integrated into
Jetpack, so a Jetpack-using site is better protected against brute-force attacks. Jetpack also optimizes and
accelerates the loading of images on the website.
The operating company of Jetpack Plug-Ins for WordPress is the Automattic Inc., 132 Hawthorne Street, San Francisco,
CA 94107, UNITED STATES. The operating enterprise uses the tracking technology created by Quantcast Inc., 201 Third
Street, San Francisco, CA 94103, UNITED STATES.
Jetpack sets a cookie on the information technology system used by the data subject. The definition of cookies is
explained above. With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which a Jetpack component was integrated, the Internet browser on the information technology
system of the data subject is automatically prompted to submit data through the Jetpack component for analysis
purposes to Automattic. During the course of this technical procedure Automattic receives data that is used to
create an overview of website visits. The data obtained in this way serves the analysis of the behaviour of the data
subject, which has access to the Internet page of the controller and is analyzed with the aim to optimize the
website. The data collected through the Jetpack component is not used to identify the data subject without a prior
obtaining of a separate express consent of the data subject. The data comes also to the notice of Quantcast.
Quantcast uses the data for the same purposes as Automattic.
The data subject can, as stated above, prevent the setting of cookies through our website at any time by means of a
corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an
adjustment to the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the
information technology system of the data subject. In addition, cookies already in use by Automattic/Quantcast may
be deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to a collection of data relating to a use of this
Internet site that are generated by the Jetpack cookie as well as the processing of these data by
Automattic/Quantcast and the chance to preclude any such. For this purpose, the data subject must press the
‘opt-out’ button under the link https://www.quantcast.com/opt-out/ which sets an opt-out cookie. The opt-out cookie
set with this purpose is placed on the information technology system used by the data subject. If the cookies are
deleted on the system of the data subject, then the data subject must call up the link again and set a new opt-out
cookie.
With the setting of the opt-out cookie, however, the possibility exists that the websites of the controller are not
fully usable anymore by the data subject.
The applicable data protection provisions of Automattic may be accessed under https://automattic.com/privacy/. The
applicable data protection provisions of Quantcast can be accessed under https://www.quantcast.com/privacy/.
15. Data protection provisions about the application and use of Twitter
On this website, the controller has integrated components of Twitter. Twitter is a multilingual, publicly-accessible
microblogging service on which users may publish and spread so-called ‘tweets,’ e.g. short messages, which are
limited to 140 characters. These short messages are available for everyone, including those who are not logged on to
Twitter. The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter
users who follow a user’s tweets. Furthermore, Twitter allows you to address a wide audience via hashtags, links or
retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, UNITED
STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on
which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system
of the data subject is automatically prompted to download a display of the corresponding Twitter component of
Twitter. Further information about the Twitter buttons is available under
https://about.twitter.com/de/resources/buttons. During the course of this technical procedure, Twitter gains
knowledge of what specific sub-page of our website was visited by the data subject. The purpose of the integration
of the Twitter component is a retransmission of the contents of this website to allow our users to introduce this
web page to the digital world and increase our visitor numbers.
If the data subject is logged in at the same time on Twitter, Twitter detects with every call-up to our website by
the data subject and for the entire duration of their stay on our Internet site which specific sub-page of our
Internet page was visited by the data subject. This information is collected through the Twitter component and
associated with the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter
buttons integrated on our website, then Twitter assigns this information to the personal Twitter user account of the
data subject and stores the personal data.
Twitter receives information via the Twitter component that the data subject has visited our website, provided that
the data subject is logged in on Twitter at the time of the call-up to our website. This occurs regardless of
whether the person clicks on the Twitter component or not. If such a transmission of information to Twitter is not
desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a
call-up to our website is made.
The applicable data protection provisions of Twitter may be accessed under https://twitter.com/privacy?lang=en.
16. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific
processing purpose. If the processing of personal data is necessary for the performance of a contract to which the
data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods
or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to such
processing operations which are necessary for carrying out pre-contractual measures, for example in the case of
inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of
personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit.
c GDPR.
In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject
or of another natural person. This would be the case, for example, if a visitor were injured in our company and his
name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or
other third party. Then the processing would be based on Art. 6(1) lit. d GDPR.
Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing
operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the
purposes of the legitimate interests pursued by our company or by a third party, except where such interests are
overridden by the interests or fundamental rights and freedoms of the data subject which require protection of
personal data. Such processing operations are particularly permissible because they have been specifically mentioned
by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a
client of the controller (Recital 47 Sentence 2 GDPR).
17. The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to carry out
our business in favor of the well-being of all our employees and the shareholders.
18. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory retention period.
After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary
for the fulfillment of the contract or the initiation of a contract.
19. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a
contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide
such data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result
from contractual provisions (e.g. information on the contractual partner).
Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which
must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data
when our company signs a contract with him or her. The non-provision of the personal data would have the consequence
that the contract with the data subject could not be concluded.
Before personal data is provided by the data subject, the data subject must contact any employee. The employee
clarifies to the data subject whether the provision of the personal data is required by law or contract or is
necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the
consequences of non-provision of the personal data.
20. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.
This Privacy Policy has been generated by the Privacy Policy Generator of the German Association for Data Protection that was developed in
cooperation with RC GmbH, which sells used IT and the filesharing Lawyers from
WBS-LAW.
Latest update: April 29, 2018